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A little about ALALA
In a nonstop world, racing forward at breakneck speed, we find time to balance work, play, love and life. From an early morning spin class to back to back meetings to a late dinner with friends, we are redefining the meaning of living an active life. ALALA is a luxury women’s activewear brand with a sophisticated downtown attitude that was created for precisely the way we live today.
Taking inspiration from their lives in New York City, ALALA has created their line for you, their modern style-setters, who demand both the best in fashion and function for your gear. They want your pieces to be the ones you pick out of your closet first, regardless of where you’re headed once you’re out the door.
They take their name from ALALA, a Greek goddess. Her name signifies a battle cry, a call to arms. ALALA represents all that they aspire to be as modern women. They live their lives with the audacity to believe that women can do it all and have it all. The universe is women’s oyster and every day is another opportunity to make their mark on the world.
ALALA is cool active fashion for women.
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Alala’s activewear features the most stretch-friendly pieces that each have a touch of uniqueness, from mesh backs to cut-out tops and more. The brand also offers up customizable workout tights that let you personalize everything from the colors, panels, mesh inserts and monogram of your leggings.
Yes, you saw that right, customizable workout tights!
Be the designer of your own workout tights. Customize them to perfection at Alala.